The Litter Less Campaign aims to reduce litter and affect long-term behaviour change among youth around the world
The Litter Less Campaign is a joint initiative of the Wrigley Company Foundation and FEE. The Campaign entered its third phase in 2017 and will run in 15 countries until 2019. The Litter Less Campaign Phase III is being implemented in schools through the Eco-Schools and/or Young Reporters for the Environment (YRE) programmes. It aims to engage and educate children and young people on the issue of litter, and encourage them to make positive choices.
During Phase II, the Litter Less Campaign engaged more than:
- To raise awareness of the effect of litter and waste on the local environment and wider community by implementing Community Action Days
- To increase student knowledge and practical skills in preventing and managing litter and waste
- To improve students’ behaviour in preventing and managing litter and waste
- To promote and improve the schools’ waste management treatment
- To create good examples by uploading pictures and descriptions on the website
- To collaborate with other schools in order to disseminate good examples
How does it work?
Participants of the Litter Less Campaign investigate a local litter issue, for example the effect on local wildlife or human health, packaging most often discarded by people, etc.
The schools implement the Litter Less Campaign, which aims to reduce litter and affect long-term behaviour change through implementing a waste management system, involving the whole school. Each school also implements one Community Action Day, involving parents, local stakeholders and Wrigley associates.
In the Litter Less Campaign for the Eco-Schools programme, participating schools will implement the Campaign through the Seven Step process.
The campaign targets the behaviour, knowledge and opinion leadership of students. It aims for a 5-10% improvement.