The Litter Less Campaign aims to reduce litter and affect long-term behaviour change among youth around the world

The Litter Less Campaign is a joint initiative of The Wrigley Company Foundation and FEE on Litter. The Campaign entered into the second phase in 2014. The Litter Less Campaign Phase II has been running through schools engaging in the Eco-Schools or Young Reporters for the Environment (YRE) programmes in 27 countries in the first year, and will culminate in 35 countries by the third year.  It aims to engage and educate children and young people on the issue of litter, and encourage them to make positive choices.


the main objectives

  • To raise awareness of the effect of litter and waste on the local environment and wider community by implementing community action days.
  • To increase student knowledge and practical skills in preventing and managing litter and waste
  • To improve students’ behaviour in preventing and managing litter and waste
  • To improve the schools’ waste management treatment
  • To create good examples of school waste management systems by uploading pictures and descriptions on the website
  • To report on issues related to local litter and waste treatment and solutions through articles, photographs and videos
  • To collaborate with other schools in order to disseminate good examples

How does it work?

Participants of the Litter Less Campaign investigate a local litter issue, for example the effect on local wildlife or human health, packaging most often discarded by people, etc.

The schools implement the Litter Less Campaign, which aims to reduce litter and affect long-term behaviour change through implementing a waste management system, involving the whole school. Each school also implements one community action day involving parents, local stakeholders and Wrigley associates.

In the Litter Less Campaign for the Eco-Schools programme, participating schools will implement the Campaign through the Seven Step process.

The campaign also targets the learning outcomes, attitude and behaviour of the students. It aims for a 20% improvement. For the students who win at the national level and advance to participate in the National Workshop the target is 30%.